We Specialise In Google Ads To Help Brands Drive New Customers At A Profitable Cost. Whether you’re a small, medium or large business, our Google Ads service has the power to help drive results at a profitable cost.
With Google owning 75% of the search market share it’s essential that you don’t miss out on advertising on this platform.
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Through effective campaign set up, targeting and optimisations, you’ll see instant results on the platform.
Over 15 years of experience – We have over 15 years of experience in managing paid search campaigns for small to large enterprises.
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Brand Awareness / Reach New customers / Grow Traffic / Sell More / Grow sign ups or subscribers
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users.
Advertisers bid on keywords, and when users search for those keywords on Google, the ads are displayed. Advertisers are charged based on a pay-per-click (PPC) model, meaning they pay only when someone clicks on their ad.
Google Ads can drive targeted traffic to your website, increase brand visibility, and generate leads or sales. It provides a highly measurable and cost-effective way to reach potential customers actively searching for products or services related to your business.
Keywords are the words or phrases that trigger your ads to be displayed. Choose relevant and targeted keywords to ensure your ads are shown to users likely interested in your products or services. Conduct keyword research to identify the terms your potential customers are using.
Google AdWords and Google AdWords Express were online advertising platforms developed by Google. However, it’s important to note that as of my last knowledge update in January 2022, Google AdWords has been rebranded as Google Ads. Google Ads is a robust and versatile platform that allows advertisers to create and manage various types of ads across the Google network, targeting specific keywords, demographics, and interests. On the other hand, Google AdWords Express (now known as Google Ads Express) is a simplified version of the platform, designed for smaller businesses or those with limited time and resources. AdWords Express automates much of the ad creation process, making it easier for businesses to reach local customers through simplified campaign management.
There are three basic types of Google ads
Search Network Campaigns: Search Network campaigns are text-based ads that appear on Google’s search engine results page when users enter relevant search queries. Ideal for capturing users with high purchase intent, Search Network campaigns aim to match ads with relevant search queries and drive direct clicks to the advertiser’s website.
Display Network Campaigns: Display Network campaigns feature visual ads, including images, graphics, and videos, that are showcased on a vast network of partner websites, blogs, and other online platforms. Effective for increasing brand awareness, promoting products visually, and reaching a broader audience beyond search, leveraging the visual appeal of display ads.
Video Campaigns: Video campaigns involve ads displayed on YouTube and other video partner sites. Aim to capture the attention of users in a visually engaging way, promoting brand messages through video content and encouraging actions such as clicks, views, or conversions.
Regularly review and adjust your keywords, ad copy, and targeting settings. Monitor performance metrics like click-through rate (CTR), conversion rate, and return on investment (ROI). A/B testing different ad variations can also help improve ad performance.
Quality Score is a metric that measures the relevance and quality of your ads, keywords, and landing pages. It affects your ad rank and the cost-per-click (CPC) you pay. A higher Quality Score can lead to better ad placements and lower costs.
Remarketing is a strategy that involves showing ads to users who have previously visited your website. It helps re-engage potential customers, reminding them of your products or services and encouraging them to return and complete a desired action, such as making a purchase.
Set a daily or monthly budget for your campaign. Monitor your spending regularly and adjust bids or pause underperforming keywords to stay within your budget. Use features like ad scheduling to control when your ads are shown.